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Priority: Check all areas you urgently need to improve or need more help with?
NICHE. I have a specific, findable, and reachable market built on my past successes. I regularly turn down leads who don’t fit.
PROBLEM. I solve a costly, unmet, and urgent workflow. My niche explicitly lists it as a top 3 priority and say current solutions fail them.
DIFFERENTIATOR. My niche agrees my approach is significantly better than other choices in my market, and I have the proof and results to back it up.
LEAD OFFER. My low-friction "first step" proactively addresses common objections and gets them to value quickly.
DREAM OUTCOME. I specify how they will achieve a concrete, inspiring result linked to fixing that frustrating workflow.
Reasoning: Why did you select that area over the others?
Sharing your 'why' helps me provide a more tailored and useful response
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